Kate Upton Struts Path to Stardom On the Internet

Kate Upton made the cover of the New York Times on Tuesday --- and I'm talking about a feature story, not a scantily-clad photo-spread. She's a bona fide cultural phenomenon at this point, described at the Times as "the Jayne Mansfield of the Internet."

See: "Kate Upton Uses the Web to Become a Superstar Model."

There's also a behind-the-scenes video at the post, not to mention a link to the 2012 Sports Illustrated swimsuit edition, which hit the newsstands Tuesday as well.

We're going to have our hands full with Rule 5 over this next few week.