Krafty Kraft

Jonathan Gabay of Brand Forensics posted an interesting article at Business and Politics blog about the impending takeover of British chocolate manufacturer Cadbury by Kraft:

Unless there is a last minute change by January 25th, it appears that global brand giant, Kraft Foods has succeeded in a £11.9bn bid to buy one the UK’s best loved brands, Cadbury.

Kraft increased its bid from an initial offer of 771p a share back in September 2009 to 840p plus a dividend (the equivalent of 8581/2 p, including the fee). Read the rest of the article about Cadbury's

H/T - Jeremy Jacobs