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Friday, 31 July 2009

Boring v Normal......by Toshiba Laptops

To prove how everyday people can achieve extraordinary things, Toshiba decided to bring their laptops to a couple places that needed some excitement for their latest campaign: Boring, Oregon and Normal, Illinois. The Boring vs. Normal campaign from Toshiba, tracks a cast of characters to do everything from start an online business to record music, and lets users vote on which town is more interesting.

Starting today, Monday, July 27, 2009 you can follow the competition and cast your vote at BoringvsNormal.com. Watch as a bit of friendly competition emerges between two seemingly regular towns as they compete to go from “Boring” or “Normal” to exciting.

In connection to the competition, Toshiba has released several videos which gives a playful homage to what we normally find boring and normal.


Larger Than LARP (Boring vs. Normal) from ToshibaLaptops on Vimeo.



MORE HERE


H/T M 80 who have all the contest videos.

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